Jesper Rönnbäck was elite skier and teamed up with his skiing buddies. The result was a genuine brand that works for the active outdoor man who have high demands on hydration especially in the winter. It also appeals to the urbane man whose skin is also exposed to various strains in summer and winter in the big city.
That Recipe for men has been one of the pioneers of male skin care can many agree on. The timing was perfect as profiles such as David Beckham and Freddie Ljungberg showed that it was possible to be both concerned about their appearance, stylish and masculine at the same time. This meant that the reception was warm when the products were rolled out in the Swedish market.
Today's Recipe for men is well established in the market of skin care for men. Among their loyal customers are both royalty and one of the top football players in the world.
Production of Recipe for mens skin care products takes place in Svenska krämfabriken. One of Europe's most modern production plants for cosmetics.
Brand website: www.recipeformen.com