Francisco "Paco" Rabaneda y Cuervo is the man behind the label Paco Rabanne. He is a Spanish-French architect but also a fashion designer who are known for his ready-to-wear collections and perfumes with exclusive feel. Paco has said that "Design is not about seduction, it is about to shock", something that recurs in his creations.
The perfumes from Paco Rabanne breaks the norm and all the unwritten rules of making colognes. The fragrances are innovative, create a strong impression and evokes wonderful feelings.