In spring of 2015 Johan Lindell met Iman Khalaf for the first time. They quickly found common ground and agreed there was something missing on the market for male beauty.
Nõberu of Sweden was born with the aim to be a comprehensive brand for the modern, urbane man. They wanted to create products that are carefully selected, carefully tested and produced in Sweden. Common to the entire product range is that they are packaged in recycled materials from aluminum and PET. No products are tested on animals. Johan and Iman want the user to be able to enjoy Nõberus products in good conscience and feel their soul and love.