RFSU's driving force has since 1933 been to change and improve people's lives. This, by education, and advocacy to dispel the prejudices and cure the lack of knowledge. RFSU AB is owned by the Swedish Association for Sexuality Education.

The profit from the sales of all products in the RFSU assortment is used for spreading information, nationally and internationally in sex and relationship issues. This means that when you buy RFSU products, you contribute to improve the lives of people both in the Nordic region and in other parts of the world.

RFSU is the market leader in condoms in the Nordic region and also sells lubricants, pregnancy tests, intimate care products and so on.