Pusher entered the market as a brand in 2003 and immediately took a clear step into the hair styling industry. With their first product, the O.D. Wax, they won several awards and honors. After a few years they geared up up and developed new products and renewed its popular wax. As front runners for Pusher we find the snowboarder Anton "Gun" Gunnarsson and the rock band Supercharged Pitbulls, both with connections to Umeå, SLIQHAQs hometown.